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Sophia Huneycutt

B2B and B2C Portfolio

White Papers and eBooks

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Client: Unified Enterprises, Corp.

Challenge: To manage the creation of a multi-article magazine, including both named articles, ghostwritten introductions and quotes, and managing design team

Outcome: A well-designed quarterly guide promoted online and in print
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Client: Unified Enterprises, Corp.

Challenge: To create an instructional article with an easy-to-understand format for social media campaign managers

Outcome: A comprehensive review of KPIs and custom metrics featuring extensive charts for easy comprehension

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Client: Heymarket

Challenge: To write and design an eBook guiding businesses through the use of SMS during COVID-19

Outcome: A fully designed eBook with clearly defined sections, featuring well-organized information in charts and block text
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Client: True Legacy

Challenge: To help bereaved families deal with an inherited house, ultimately convincing readers to get help from True Legacy

Outcome: A fully designed eBook with clearly defined sections that feature well-organized information in charts and block text

Case Studies

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Client: Unified Enterprises, Corp.

Challenge: To describe a client's success, proving paid social media's value

Outcome: An examination of the campaign tactics used in a Snapchat campaign that led to success

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Client: Heymarket

Challenge: To describe a client's success, proving Heymarket's business value

Outcome: An in-depth look Museum Hack's use of the Heymarket platform

Blog Posts

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Client: Heymarket

Challenge: To explain to clients how SMS might be used during the holidays and attract potential customers to the platform

Outcome: A catchy blog post highlighting Heymarket's text messaging capabilities, especially in regards to streamlining holiday business
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Client: Ripple Metrics (Halo Metrics)

Challenge: To instruct brick-and-mortar retailers about how to become insights-driven

Outcome: A step-by-step blog post explaining the use of data and analysis in brick-and-mortar stores
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Client: Purlin

Challenge: To convince first-time homebuyers to look for homes via Purlin's AI-enabled platform

Outcome: A personable, detailed blog post pointing out the problems that typical homebuyers encounter when looking for homes, highlighting the usefulness of the Purlin platform
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Client: Portage Notebooks

Challenge: To promote one of Portage's new products, a workout journal

Outcome: A lighthearted blog post touting the benefits of tracking workouts, relying on statistics and personal experience to convince readers

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Client: Indiegogo

Challenge: To encourage entrepreneurs to capitalize on a special Indiegogo offer with AT&T while offering useful advice

Outcome: A highly-researched blog post that engages entrepreneurs and points them to available Indiegogo resources
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Client: SmarkLabs

Challenge: To research and write an article predicting the future of Product Lifecycle Management for consulting agency ArcherGrey

Outcome: A comprehensive article summarizing the past and present status of PLM, then recognizing trends that will most likely continue into the future
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Client: Unified Enterprises, Corp.

Challenge: To encourage social media campaign managers to use the Unified Platform to run complex campaigns

Outcome: A detailed blog post explaining the top trends in the social media advertising world
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Client: SmarkLabs

Challenge: To research and write a blog post arguing the benefits of modernizing healthcare payments

Outcome: A thorough blog post clearly listing the benefits of Amplapay's software

Website Copy

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Client: Heymarket

Challenge: To provide customers and potential customers with a thorough and clear introduction to business texting and the resources Heymarket offer for assistance

Outcome: A clear and concise overview of Heymarket's SMS resources
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Client: Codeforreal.com

Challenge: To explain a cutting-edge business proposition to potential clients

Outcome: A clean, approachable About Us that explains the business value of Codeforreal's offering
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Client: Unified Enterprises, Corp.

Challenge: To create landing page copy that quickly and thoroughly summarized a quarterly magazine available for download

Outcome: A succinct, thorough landing page description
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Client: Purlin

Challenge: To convince homebuyers to look for homes via Purlin's AI-enabled platform

Outcome: A clear and approachable explanation of Purlin's mission, goals, and benefits for consumers

Product Descriptions

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Client: Canterbury Kayaking

Challenge: To entice website viewers into purchasing a high-cost helmet

Outcome: A fun, eye-catching description that excites website viewers

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Client: Indiegogo & 3M Filtrete

Challenge: To craft a pre-launch crowdfunding landing page that encourages consumers to crowdfund a new innovation from 3M Filtrete

Outcome: 238% of funding goal reached

Infographics

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Client: Unified Enterprises, Corp.

Challenge: To inform large businesses, especially marketing departments, that they may not own their data by using an interactive infographic

Outcome: An engaging flowchart heightening awareness of data ownership
Ask me about my projects
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